Citizen Watch

A global print and TV campaign for Citizen Watch commissioned by Wieden+Kennedy.

Created jointly by Wieden+Kennedy Tokyo and Amsterdam, Citizen’s first global campaign challenged photographer Simon Roberts and ex-NATO pilot Jonathan Nicol to chase the sunset across the Earth’s time zones. An integrated campaign, Chasing Horizons utilizes the imagery captured during the expedition in global print and digital executions. The short film by acclaimed documentary director, Tristan Patterson, portrays the story of the journey itself and is used for TV and online content.

The campaign won a Gold Lion and Silver Lion at Cannes Lions 2015 (details).


Chasing Horizons film by Tristan Patterson – 30 sec version (link) and 5 min version (link)

Article in Ad Week about the campaign (link)