My new series of work ‘Let this be a sign’ is published in today’s FT Weekend Magazine. It incorporates the signs, iconography and language that have become part of Britain’s era of austerity.
Over the past 12 months I’ve been looking at different ways of representing these effects. I started with the series “Star Chambers”, published in the FT Weekend Magazine in April 2011. These were photographs taken inside city halls around the country, where annual budgets were agreed and major cuts signed off. But as the situation has moved on, I have employed video, text, objects such as protest banners, as well as photographs, in an attempt to record our new predicament and its shifting economic and political geography.
The crisis has moved terminology and jargon from the business pages on to the front pages of our newspapers, radios and TV sets; these words have become part of our everyday language. Arranged alphabetically, they highlight the fog of rhetoric, hyperbole and exotic, sometimes contradictory terms used by politicians, economists, protesters and journalists to describe the effects of the credit crunch. I collated the text from political speeches, papers from the governor of the Bank of England, newspaper headlines, protest poster slogans and economic reports, all of which reference the economic situation from 2007 to 2012. Against this lexicon I traced the downward graph of consumer confidence during the same period.
The UK high street has been one of the major casualties of the credit crunch, with a recorded dive in consumer spending leaving a wake of failed shops and brands. Sale signs are now omnipresent in shop windows, desperate to entice us with bright colours, shouty promises and seemingly massive price reductions. But while some shopfronts are shuttered for good, discount stores are enjoying a booming trade – known as “the Aldi Effect”.
The increase in demonstrations, student sit-ins and union strikes has seen a plethora of home-made, low-tech protest signs – ironic given the ways movements such as UK Uncut use social media to rally their followers. Compared to the angry slogans of the 1970s, the tone of these placards is quite gentle, with an underlying element of humour.
The Occupy London movement almost became an art installation in itself. Between mid-October and late February, the encampment outside St Paul’s Cathedral focused the protest against corporate greed and briefly became part of the local landscape. The montage opposite uses some of the hand-crafted notes, messages and signs posted up around the cathedral and Paternoster Square before the camp was closed down at the end of February.
What isn’t clear is how much difference the protests will make. As
the new financial year unfolds, and recovery is even slower than predicted, there is no guarantee that the fiscal landscape will improve. In this sense, my work is unresolved. The installation is ongoing, mutable and subject to all of our fears and desires.
I have two pictures in today’s Financial Times Magazine special photography issue, which looks at the people and places after the disasters of the past year. My piece looks at the aftermath of the England riots in Croydon, notably the Reeves Furniture store.
“On August 8 the riots came to Croydon in Greater London, the town of my birth, where more than 2,000 people took to the streets, causing wanton destruction. That night, 80-year-old Maurice Reeves and his wife were celebrating their wedding anniversary in London. On his return home Maurice switched on the television to see his business, the House of Reeves, going up in flames.
The Reeves furniture store was started in 1867 by Maurice’s great-grandfather and is the oldest family-run business in the town. The showroom on Reeves Corner is where generations of the Reeves family grew up and worked. Footage of this local landmark ablaze became an enduring image of the England riots and Maurice was seized upon by politicians as a potent symbol of national pride and stoicism.
The day after the burnt-out shell of the Reeves building was demolished, Maurice ended his 15-year retirement to help his sons Trevor and Graham rebuild the business. Within a day the shop had reopened on a site nearby and since then the family’s aim has been to retain their staff and replace the stock in time for the all-important January sales. Maurice has also used the tragedy to help champion Croydon’s business community, badly hit by the riots, and to support youth groups and organisations working with some young offenders who took to the streets
The future of the site is still not certain, but the family is adamant that the Reeves brand will remain in the town for decades to come. “Some people might have just shut up shop,” said Trevor Reeves, “but my father’s immediate reaction was to carry on. After all, we’ve got five generations behind us saying, ‘Don’t cock it up.’”